Associação dos Antigos Alunos do IST

BRAND YOURSELF: How Creating a Personal Brand Can Boost Your Career

In today’s increasingly competitive world, it’s crucial to learn how to build a powerful personal brand that can differentiate us in the marketplace. In order to stand out, professionals need to invest in them and in their personal branding.

On February 19, join The Lisbon MBA on an event specially geared towards IST’s Alumni. You will explore how to use the marketing tools and frameworks to develop your branding and personal marketing plan and help you to achieve a successful career.

This session will be presented by Anabela Possidónio, Executive Director at The Lisbon MBA. Anabela has a vast marketing experience of 18+ years in multinational companies (including BP). Before embracing the executive direction of The Lisbon MBA, she was Head of the Career Management Center, where she worked with The Lisbon MBA students individually to map their career plan and, ultimately, to achieve their career goals.

Details: BRAND YOURSELF How Creating a Personal Brand Can Boost Your Career When: Wednesday, February 19, at 6:30 pm Where: Anfiteatro Abreu Faro, Complexo Interdisciplinar, IST Alameda Av. Rovisco Pais 1049-001 Lisboa

After this session on Personal Branding, The Lisbon MBA programs and its admissions process will be briefly presented.

If you’re interested in this event, please sign up here:

We look forwarding to meeting you @ IST!

Note: All Alumni registered at IST Alumni Network ( benefit from special conditions including personalized support during The Lisbon MBA programs’ admission process and being exempt from the application fee.


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